A Giant Promise To Keeping Lower Prices That Last Even As Inflation Goes Up!

8 Oct 2021

A Giant Promise To Keeping Lower Prices That Last Even As Inflation Goes Up!
Brand Giant
Status
Period 8 Oct 2021 - 1 Jan 2022
Category Supermarket  
Source View Source

Giant, one of Singapore’s leading food retailers, today announced the one year anniversary of its trademark Lower Prices That Last campaign, with a commitment to extend it to 2022. Till date, Giant has invested $21 million into keeping prices low for shoppers, as part of its ongoing efforts to support its customers through the pandemic.

The Lower Prices That Last campaign was first launched in September 2020, and saw prices of hundreds of everyday essentials reduced for at least six months. One year on, Giant has reaffirmed its commitment to customers, allowing them to shop with confidence and stretch their dollar when it comes to their grocery needs.

Highlights of the Lower Prices That Last anniversary include:

  • Proven long-term savings of an average of 20% for all grocery essentials under the campaign
  • This includes customer favourites such as Fuji Apples from China, Vannamei Prawns from Ecuador and DFI in-house brand Meadows’ Fresh Full Cream Milk
  • 260 products added to the Lower Prices That Last campaign, following a thorough review of customers’ most-purchased products
  • This includes meat products such as Perdigao Frozen Whole Chicken and Daging Rendang (Beef), as well as popular personal care items like the Dettol Antibacterial Body Wash
  • More than 140 new products under the Meadows range

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