CapitaLand Malls Singapore Emoji Cyclo-Moji-Rama at Raffles City 3-13 Aug 2017
| Brand | CapitaLand |
| Status | |
| Period | 3 Aug 2017 |
| Category |
CapitaLand malls launched a panoramic emoji-pulsating immersive fitness experience in Singapore. Featuring a 10m geodesic dome adorned with a larger-than-life beaming emoji, participants cycled through space and time with the aid of a panoramic display that changes scenery as they pedal on the stationary bikes.
In conjunction with Get Active! Singapore, a week-long sporting bash in celebration of National Day, shoppers can take part in an immersive multi-media fitness experience at the Cyclo-moji-rama at Raffles City Singapore. CapitaLand aims to clock in a total distance of 10,036 kilometres, equivalent to 52 times the length of Singapore’s coastline, from the participation of its shoppers.
This initiative is part of CapitaLand’s month-long emoji campaign that had shoppers participating in immersive offline-and-online experience like pop-up escape games and hunting for emojis at various malls using augmented reality (AR) technology on the CapitaStar app.
The Cyclo-moji-rama will be open to public until 13 August 2017 from 10am to 10pm at Raffles City Singapore.
For the full list of “Decode the Emoji at CapitaLand Malls” activities from 17 July to 13 August, please visit www.capitalandmallasia.com.sg/emoji
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