MISSION FOODS AND MASTERCHEF AUSTRALIA WINNER AND TV PRESENTER, ADAM LIAW, CHALLENGES YOU TO MAKE IT
| Status | |
| Period | 5 Jul 2021 - 11 Aug 2021 |
| Category | Others Dining |
| Source | View Source |
SINGAPORE, JULY 2021 – Wraps are in, bread is out. Mission Foods Singapore’s latest campaign, #LikeBreadButBetter, is set to challenge Singaporeans to rethink bread as a diet staple and instead, reach for wraps, pitas, and naans as alternatives.
From 5 July 2021 to 8 August 2021, Mission Foods Singapore and Masterchef Australia Season 2 winner and TV presenter, Adam Liaw are issuing a nationwide challenge to Singaporeans to create their own #LikeBreadButBetter recipes by using Mission Foods’ products and share them on Instagram, to stand a chance to win $300, $500 and S$1,000 top prizes.
To get participants’ creative juices flowing, Adam Liaw has collaborated with Mission Foods to create a collection of #LikeBreadButBetter recipes, from a Reuben Naanwich to a Roast Chicken Banh Mi Pita, to showcase the endless possibilities when its #LikeBreadButBetter.
In addition, local Instagram stars, including MasterChef Asia’s Season One finalist @Lennardy (Lennard Yeong) and renowned food influencer @Ieatishootipost (Dr. Leslie Tay), have also innovated their own #LikeBreadButBetter recipes to inspire Singaporeans to join the contest and make the switch.
Join in the recipe challenge and start the conversation on bread replacement with Mission Foods. Put your chef’s hats on and get creative in dreaming up your own #LikeBreadButBetter recipes!
For more information about the contest, please visit the Mission Foods’ Instagram page.
