Sp-ice Things Up at Somerset This Pinkmas with Museum of Ice Cream!

25 Nov 2022

Brand	[email protected]
Status	Ended
Period	23 Nov 2022 - 26 Dec 2022
Category	Christmas

Embark on a pink winter wonderland adventure at orchardgateway and [email protected] with Instagram-worthy spots, a larger-than-life snow globe, and sweet surprises!

Celebrate Pinkmas with Museum of Ice Cream (MOIC) this festive season and create merry memories with friends and family as you explore larger-than-life installations and Instagram worthy spots along Orchard Road’s Somerset belt.

From now till 26 December 2022, shoppers can participate in MOIC’s Cone-nection Challenge to redeem exclusive prizes!

The challenge will bring shoppers on a merry adventure as they tick off fun, immersive activities in each mall. Participants can look forward to Instagram-worthy installations, a larger-than-life snow globe, a first-of-its-kind melting ice cream tree and sweet surprises along the way.

Supported by Singapore Tourism Board (STB), the Pinkmas experience will inject buzz into Orchard Road and strengthen its position as a lifestyle destination beyond retail. The activation will also complement precinct-wide activities such as the annual Christmas on A Great Street which features a festive street light-up, the return of the Great Christmas Village, and more.

For full press release and images, please refer here: https://www.dropbox.com/sh/n5eolsqqjacpnxe/AAB82kz_eNDW46Op1Dt_6vYca?dl=0

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